V&A Waterfront

I worked with SA’s premier tourism and shopping destination for several years, starting with a digital content strategy and subsequently growing the partnership by publishing their print magazine. 

I’ve supported with website and social media content, produced digital newsletters, and reinvented the V&A’s corporate brochures and tourism collateral. From photography to infographics and illustrations, the projects are too many to mention.

V&A Waterfront print magazine

A reinvention of the V&A Waterfront magazine to showcase their extraordinary consumer offering – restaurants, retail, activities, events and more – and to foster and reward a community who know and love the V&A Waterfront. A bi-annual, seasonal publication of 80 000 copies.

Content strategy, copywriting, design, photography and print management provided.

Brochures

Reinvention of existing brochures to beautifully segment and showcase businesses and offerings at the V&A Waterfront.

Concept, copywriting and design provided.

Digital newsletters

A quarterly tourism digital newsletter to provide an update on the activities, launches and initiatives at the V&A Waterfront,

Copywriting and design provided.

Social media : LinkedIn

The brief was to develop a strategy and content to position the V&A Waterfront as an inspirational, pioneering and critical thinker, and a neighbourhood that cares about and celebrates its projects and people.

Content strategy and monthly copywriting and design provided.

Corporate communication

A quarterly PDF newsletter for V&A Waterfront tenants, to inform and inspire.

Copywriting and design provided.

Illustration

A series of illustrations created to beautifully highlight the key V&A districts through colour and animation. Uniquely, the illustrations were conceptualised not only to appeal to the younger audience and highlight kids’ attractions, but also to assist with visitors’ navigation of the V&A Waterfront.

Concept and design provided.