I manage the end-to-end production of social media for multiple brands, have built and provide ongoing management of their consumer website, and produce monthly segmented newsletters.

I also manage paid media for their brands. I produce all content, including recipe and lifestyle photography and video.

Additional projects include product catalogues, recipe booklets, and corporate staff communications.

Website

A website created to build a consumer connection with Astral Foods’ brands. The site predominantly features chicken recipes and cooking tips to educate and inspire consumers to purchase and cook with Astral’s chicken products. Content is updated on a monthly basis.

Content strategy, design, development, copywriting, SEO and Google Adwords provided.

Digital newsletters

Monthly business-to-consumer (B2C) and business-to-business (B2B) newsletters providing mealtime solutions and showcasing product. A substantial database has been created through leads generation campaigns.

Concept, design, copywriting, build and deployment provided.

Social media

My team create monthly content across multiple Astral Foods’ brands, and manage influencer campaigns to drive product launches and enhance brand visibility.

Copywriting, design, Meta advertising and PR provided.

Photography and video

I collaborate with top food stylists and photographers to shoot recipe stills and lifestyle imagery geared to different demographics. The work also includes social media reels, interviews, and short-stop-motion video content.

Photography, video, recipe development provided.