Stodels

Stodels has both national garden centres and an online store, with the objective to make it the garden centre of choice and increase customer sales and loyalty programme members.

The foundation was a digital content and advertising strategy formulated to reach and resonate with their key customer personas, leading to the management and production of content for their e-commerce website, digital newsletters, social media, and digital advertising.

Website

My team produce monthly blogs, provide website maintenance, and run Google Ads campaigns.

Ongoing strategic recommendations are implemented to boost digital ROI and business performance.

Copywriting, design, development and advertising provided.

Digital newsletters

Monthly regionally segmented newsletters provide gardening information, inspiration and highlight products and specials, and drive website traffic.

Design, copywriting, build and deployment provided.

Social media

I led the production of content, shot reels, ran influencer campaigns and managed Meta advertising.

Copywriting, design, Meta advertising and PR provided.

Photography

I coordinated and collaborated with top photographers to provide seasonal gardening lifestyle imagery to promote products and activities that were seasonally relevant. I also managed the production of monthly ‘how-to’ reels.

Photography and editing provided.